H&M Criticized For Racism Over ‘Coolest Monkey In The Jungle’ Hoodie.

High street giant H&M has come under fire over a controversial advert for a children’s top which shoppers have labelled ‘racist’.

The Swedish fashion chain is selling a green hooded top on its UK and US websites emblazoned with the phrase ‘Coolest Monkey in the Jungle’. 

The image, which has since been taken down from website in the wake of the uproar, shows a young boy modelling the £7.99 hooded top.