South African Protesters Trash H&M Stores Over “Coolest Monkey” Ad.

South African protesters trash H&M stores at the clothing retailer’s advert over a hoodie with the words, “coolest monkey in the jungle”. 

The image, featured in the Swedish retailer’s UK site, caused international uproar.

Protesters wants H&M to know that casual racism, even by accident, has real consequences.

Caught on video at the Menlyn Park store, one of red shirted activists is seen trashing displays, pulling down clothes rails and pushing over mannequins. 

The global retailer, which has 4,500 stores in 62 countries, opened its first store in Africa two years ago and immediately found itself at the centre of a public backlash when it failed to feature any black models in its advertising. 

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